Business, technology and what comes next.
Entertainment, creators and commerce are converging. The companies that understand where demand begins—not merely where the final click occurs—will have a significant advantage in 2027.
Why it matters: The systems used to measure demand may be looking too late in the customer journey.
The next phase of enterprise AI will not be defined by a single chatbot. It will be defined by systems that coordinate work across tools, teams and decisions.
Companies are learning that an automated workflow is only as reliable as the moment responsibility moves between a system and a person.
The technology is rarely the hardest part. The deeper problem is the operating model companies refuse to change.
Breaking news and timely analysis
A growing demand for transparency is changing what buyers expect from retail-media networks.
Capability claims matter less than integration, governance and the cost of operational change.
A new leadership gap is appearing wherever customer growth depends on shared systems and decisions.
The next measurement system may be built closer to the P&L than the ad platform.
Enterprise teams are asking which overlapping platforms still deserve budget and operational attention.
A design-preview breaking-news package showing how NextNow will add context to fast-moving platform updates.
Trends, predictions and emerging models
The transition from experimentation to expectation will expose which organizations built capability—and which only bought access.
AI, platforms and tools
As models, agents, integrations and vendors multiply, responsibility becomes harder to locate.
A practical framework for deciding which platforms create leverage and which add coordination cost.
Enterprise advantage may depend on how well organizations structure and govern their own context.
The best demonstration may reveal almost nothing about reliability inside a living organization.
Workplace, leadership and operations
The highest-performing systems will define both machine autonomy and human responsibility.
The number of tools in a workflow can grow even as the quality of focused work declines.
Complex organizations are rediscovering the value of roles built around decision flow and executive leverage.
Automation works best when the underlying process is visible, measurable and designed to learn.
Retail, media and consumer behavior
Retail experiences are being redesigned around attention, participation and cultural relevance.
Interviews and contributor columns
John Biggs
Editor-at-Large
Mark Rizzn Hopkins
Contributing Editor
Julie Wohlberg
Founder, Publisher and Editor-in-Chief
Kevin Laird
Contributing Editor, Operations and Systems
Conferences and live reporting
A documentary field-report package built around the themes, tensions and conversations emerging at the event.
The informal agenda at a conference can reveal more than the official program.
Margin pressure, measurement quality and customer attention are converging into one operating question.
Panels, interviews and event programming
A live conversation with journalists, operators and technology leaders about the tools, behaviors and business models moving from experimentation to expectation.
An executive roundtable on responsibility, integration and the systems required to move beyond experimentation.
A future panel exploring how entertainment, creators, media and retail are remaking the path to purchase.
